E-commerce project leader
- Develop E-Commerce and CRM strategy and coordinate it within the company and with Headquarters.
- Create and handle project plan, coordinate all activities providing timely execution; develop key work processes and guidelines.
- Manage project budgets to maximize efficiency and provide goals achievement.
- Provide consumer analysis and regularly update consumer segmentation for targeted sales offers and communications.
- Drive long-term consumers’ loyalty and recurring sales to secure commercial returns on investment.
- Coordinate E-Commerce marketing activities within the team and Headquarters. Increase traffic and conversion rate on the website with incorporation of best tools and practices
- Maximize E-Commerce revenue and ensure profitability.
- Work with agencies and partners, manage day to day interactions and be accountable to their performance.
- Ensure brand consistency and product communication guidelines compliance across all E-Commerce and CRM communications; drive synergy into One Samsung Brand.
- Work seamlessly within the Marketing Team as well as with the Product Teams to synchronize and coordinate strategies, marketing activities plans and executions.