How to promote Chinese shop in Russia 2014

Nowadays more and more Chinese Online shop in the market , their price is very active and seems some products are good , but many of them can not understand Russian, the language and the culture, then what can they do? here are some good shop such as DX, Lightake, wallbuys.fasttech etc, only DX has Russian shop as I know, others do not have

How to promote Chinese shop in Russia 2014? what is your idea ?? promote their site in youtube or other ways ???